GEO vs SEO: what actually changes when LLMs become the front door
The mental model shift most teams miss — and the four signal categories you should rebuild your strategy around.
8 min read
— Field notes
Insights on AI search, GEO & AEO.
Working notes from a small AI SEO practice — published when there is something useful to say. Long-form, no listicles, no SEO clickbait.
Engineering citations: how to become the source ChatGPT quotes
A repeatable framework for citation-worthy content, drawn from 18 months of GEO engagements across SaaS and DTC.
11 min read
AEO in 2026: winning AI Overviews without losing your brand voice
Answer-engine optimization doesn't mean writing like a robot. Here's how to stay distinctive while still getting picked.
6 min read