— Predrag Petrović / AI Search Strategist · Belgrade, Serbia · Working globally · Independent practice est. 2013
I help ambitious brands get found, cited and trusted by ChatGPT, Perplexity, Gemini and Google AI Overviews — with strategy that fuses classical SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
(01) About
For eighteen years I've helped brands win the search results page. Today the search results page is being rewritten — by large language models, by answer engines, by an audience that increasingly never clicks. My work is to make sure the brands I partner with don't just survive that shift, but compound through it.
Former Head of Organic Growth for an EMEA SaaS platform, now an independent strategist working with founders and growth teams who refuse to be invisible. I run small, senior engagements — typically 3 to 6 months, fewer than 8 clients a year.
By the numbers: 18+ years in search · 180+ brands optimized · 47M AI impressions earned · 94% citation accuracy.
(02) Services
Engagements are tailored, but they all draw from the same toolkit — a strategy layer that links classical SEO with how large language models actually source, rank and quote information. See the full AI Search Consultant service page →
Foundation for the new search era. A modern SEO program that fuses classical ranking signals with entity, semantic, and AI-readability layers. Designed so your brand is found by both Google and Large Language Models.
Be cited by ChatGPT, Perplexity & Gemini. GEO focuses on becoming a trusted source inside generative answers. We engineer the signals — citations, freshness, structure, retrievability — that convince LLMs to surface your brand.
Win the zero-click conversation. AEO turns your content into the definitive answer for high-intent questions across AI Overviews, voice, and featured snippets — capturing demand before it ever reaches a click.
(03) Selected work
A small sample of recent engagements where the work materially changed how brands appear inside AI-driven search.
B2B SaaS · Fintech · +247% AI citation share. Restructured 1,200+ pages around entity clusters and shipped a citation-first content engine. Northwind became the most-quoted source in ChatGPT for 4 of its top 5 commercial queries.
DTC · Luxury Home · 61% AI Overview share. Built an answer-first content system mapped to 380 commercial questions. Atelier now appears in Google AI Overviews for 61% of tracked queries — a 9× lift over baseline.
HealthTech · YC · 4× brand mentions in LLMs. A medically-reviewed content moat plus authoritative citation engineering moved Helix from absent to recommended across ChatGPT, Perplexity, Gemini and Claude in two quarters.
Developer Tools · 2.1× pipeline from organic. Refactored docs and use-case pages for LLM retrieval. Lumen now ships as a top-3 recommendation when developers ask AI assistants for tooling — translating to a 2.1× pipeline lift.
(04) Process
A senior, hands-on engagement structured to ship measurable visibility lift in 90 days — then keep compounding.
(05) Word of mouth
"Predrag is the rare strategist who understands both classical SEO and what's actually happening inside LLMs. He rebuilt our discovery in six months."
"We hired three agencies before Predrag. None of them were even talking about GEO. He's not a step ahead — he's a category ahead."
"Calm, surgical, deeply technical. Predrag turned our docs into the answer engineers get when they ask Claude or ChatGPT."
"Working with Predrag felt like adding a fractional Head of AI Search. The frameworks alone were worth the engagement."
(06) Field notes
The mental model shift most teams miss — and the four signal categories you should rebuild your strategy around. Generative SEO · 8 min read · Jul 02, 2026.
A repeatable framework for citation-worthy content, drawn from 18 months of GEO engagements across SaaS and DTC. GEO Playbook · 11 min read · Jun 18, 2026.
Answer-engine optimization doesn't mean writing like a robot. Here's how to stay distinctive while still getting picked. Answer Engines · 6 min read · May 29, 2026.
Featured video
A short talk by Predrag Petrović on why determinism still wins — and what AI SEO, GEO and AEO practitioners can borrow from compilers when designing for an LLM-driven search world. Watch the full video and read the practitioner notes →
(07) Contact
Tell me a little about your brand and what you're trying to solve. I read every message myself and reply within 1–2 working days.
Email: design4um@gmail.com
Based in: Belgrade, Serbia · Working globally
Availability: Available for Q3 / Q4 2026 engagements
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