# Predrag Petrović — AI SEO / GEO / AEO Expert > Predrag Petrović is an independent AI SEO strategist, LLMO consultant, and entity SEO expert based in Belgrade, Serbia, working globally. He helps ambitious brands stay visible in ChatGPT, Perplexity, Gemini and Google AI Overviews by combining classical SEO with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Eighteen years in search. 180+ brands optimized. Independent practice est. 2013. Currently booking Q3 / Q4 2026 engagements. ## About - [About Predrag](https://petrovic-showcase.emergent.host/#about): Eighteen-year search practitioner, former Head of Organic Growth EMEA SaaS, advisor to YC-backed AI startups. Runs small senior engagements — fewer than 8 clients per year. ## Services - [AI Search Consultant — full money page](https://petrovic-showcase.emergent.host/ai-search-consultant.html): Dedicated service page covering AI Search Visibility Strategy, Entity SEO & Knowledge Graph Positioning, GEO/AEO/LLMO consulting, AI-ready Content Architecture, Schema & Citation Readiness, and Training. Includes 6-step framework, FAQ and outcomes. - [Multilingual SEO Services](https://petrovic-showcase.emergent.host/multilingual-seo-services.html): Multilingual and international SEO consulting for brands operating across EMEA, DACH and the Western Balkans. Covers hreflang, multilingual entity SEO, localised content architecture, and multilingual AI search visibility. Working languages: English, Serbian, German (review fluency in Hebrew and Russian). - [Višejezičke SEO usluge (Serbian)](https://petrovic-showcase.emergent.host/multilingual-seo-services-sr.html): Verzija na srpskom — multilingvalni SEO i internacionalni SEO konsalting za brendove koji posluju u EMEA, DACH regionu i na Zapadnom Balkanu. - [AI SEO Strategy](https://petrovic-showcase.emergent.host/#services): Foundation program fusing classical ranking signals with entity, semantic, and AI-readability layers so brands are found by both Google and Large Language Models. - [Generative Engine Optimization (GEO)](https://petrovic-showcase.emergent.host/#services): Engineering the citations, freshness, structure, and retrievability signals that convince LLMs (ChatGPT, Perplexity, Gemini, Claude) to surface your brand as a trusted source. - [Answer Engine Optimization (AEO)](https://petrovic-showcase.emergent.host/#services): Turning content into the definitive answer for high-intent questions across Google AI Overviews, voice search, and featured snippets — capturing demand before it ever reaches a click. ## Selected Work - [Northwind Fintech](https://petrovic-showcase.emergent.host/#work): B2B SaaS / Fintech. +247% AI citation share in 6 months. Restructured 1,200+ pages around entity clusters; became the most-quoted source in ChatGPT for 4 of its top 5 commercial queries. - [Atelier Maison](https://petrovic-showcase.emergent.host/#work): DTC / Luxury Home. 61% AI Overview share — a 9× lift over baseline. Built an answer-first content system mapped to 380 commercial questions. - [Helix Health](https://petrovic-showcase.emergent.host/#work): HealthTech / YC. 4× brand mentions across LLMs. Medically-reviewed content moat plus authoritative citation engineering moved Helix from absent to recommended across ChatGPT, Perplexity, Gemini and Claude. - [Lumen Labs](https://petrovic-showcase.emergent.host/#work): Developer Tools. 2.1× pipeline from organic. Refactored docs and use-case pages for LLM retrieval; now ships as a top-3 recommendation when developers ask AI assistants for tooling. ## Process - [How we work together](https://petrovic-showcase.emergent.host/#process): Five phases over 90 days then ongoing. Discovery & Audit → Strategy & Roadmap → Implementation → Measurement & Iteration → Scale & Compound. ## Field Notes - [Insights index](https://petrovic-showcase.emergent.host/insights.html): All field-note articles by Predrag Petrović on AI SEO, GEO, AEO and LLM visibility. - [GEO vs SEO: what actually changes when LLMs become the front door](https://petrovic-showcase.emergent.host/insights/geo-vs-seo-when-llms-become-the-front-door.html): The mental model shift most teams miss — and the four signal categories you should rebuild your strategy around. - [Engineering citations: how to become the source ChatGPT quotes](https://petrovic-showcase.emergent.host/insights/engineering-citations-source-chatgpt-quotes.html): A repeatable framework for citation-worthy content, drawn from 18 months of GEO engagements across SaaS and DTC. - [AEO in 2026: winning AI Overviews without losing your brand voice](https://petrovic-showcase.emergent.host/insights/aeo-2026-winning-ai-overviews-without-losing-brand-voice.html): Answer-engine optimization doesn't mean writing like a robot. Here's how to stay distinctive while still getting picked. ## Video - [Why LLMs Can't Replace Compiler Discipline in Production](https://petrovic-showcase.emergent.host/video.html): Featured talk by Predrag Petrović on why determinism still wins in production AI systems — and what AI SEO, GEO and AEO practitioners can borrow from compilers. Watch on YouTube: https://www.youtube.com/watch?v=kOGiDvEeDXs - [YouTube channel](https://www.youtube.com/@PredragPetrovic): More videos on AI SEO, GEO, AEO and LLMO published roughly twice a month. ## Contact - Email: design4um@gmail.com - Location: Belgrade, Serbia · Working globally - Availability: Q3 / Q4 2026 engagements - Website: https://www.predragpetrovic.com - Studio: https://www.vidadeseo.com - LinkedIn: https://rs.linkedin.com/in/totaldizajn - X / Twitter: https://x.com/predragpetrovic - YouTube: https://www.youtube.com/@PredragPetrovic ## Optional - [Schema markup (JSON-LD)](https://petrovic-showcase.emergent.host/): The homepage exposes 7 schema.org types — Person, Organization, ProfessionalService, OfferCatalog, WebSite, WebPage, BreadcrumbList. - [Sitemap](https://petrovic-showcase.emergent.host/sitemap.xml): XML sitemap including image entries. - [Languages](https://petrovic-showcase.emergent.host/#about): Predrag works in English and Serbian (also reads German, Hebrew, Russian).